MKT 3350 Agriculture Marketing (3 units)
Introduction to the fundamental issues of marketing’s role and function in the agricultural system. Prerequisite: Junior standing.

MKT 3410 Principles of Marketing (3 units)
(Formerly Basic Marketing) Marketing process with emphasis on the management point of view. Consideration is given to the role played by marketing in the economy, dynamics of consumer motivation and behavior, and problems including ethical considerations confronted by the business firm establishing an overall marketing program. Prerequisites: Junior standing, ACC 2130 and ECON 2510 (ACC 2130 may
be taken concurrently).

MKT 4400 Consumer Behavior (4 units)
(Formerly Seminar in Consumer and Organizational Buyer Behavior) Examination of consumer and organizational markets and behavior. Topics include consumer decision process, industrial marketing process, internal and external buyer influences, target markets and segmentation, industrial and consumer marketing mix, and consumer and organizational strategies. Prerequisite: MKT 3410. (Spring)

MKT 4410 Advertising and Promotion Management (4 units)
Fundamentals of developing an integrated marketing communication program including advertising and sales promotions, personal selling, public relations, and publicity decisions from a managerial perspective. Emphasis on formulating advertising and promotional objectives, developing message and media strategies, planning the advertising budget, and measuring performance. Corequisite: MKT 4412. Prerequisite: MKT 3410. (Lecture, 3 hours; laboratory, 2 hours)

MKT 4420 Marketing Research (4 units)
Focus on the collection and analysis of secondary, primary qualitative, and primary quantitative marketing data and its incorporation into the marketing process. MKT 4422, a one-unit lab, emphasizes method, practice, and computer-aided analysis. Corequisite: MKT 4422 (Lab). Prerequisites: MKT 3410 and MATH 1610. (Lecture, 3 hours; laboratory, 2 hours) (Fall)

MKT 4430 Selling and Sales Management (4 units)
(Formerly Seminar in Sales Management and Personal Selling) Planning, direction, and control of sales personnel and selling activities. The role of personal selling in the marketing of consumer and industrial products and services. Analysis of successful sales opportunities, characteristics, and techniques. Includes practices in sales presentation. Prerequisite: MKT 3410.

MKT 4450 Channel Institutions and Retail Management (4 units)
(Formerly Channel Management and Logistics) Focus on the role of marketing in the management of channel activities and product flows. Emphasizes management of purchasing, retailing, wholesaling, and physical distribution functions. Prerequisite: MKT 3410.

MKT 4470 Global Marketing (4 units)
(Formerly International Marketing) Basics of conducting marketing operations outside of the domestic market. Methodologies for estimating foreign market potential, and market entry strategy design. Issues involving the management and control of the marketing mix variables after foreign market entry are examined. Export readiness simulation, experiential exercises, and international marketing plan. Corequisite: MKT 4472 (Lab). Prerequisites: MGT 3400 and MKT 3410. (MGT 3400 may be taken concurrently) (Lecture, 3 hours; laboratory, 2 hours)

MKT 4480 Product and Price Management (4 units)
(Formerly Seminar in Product and Price Management) Examination of product and price strategies in marketing. Topics include finding and creating product value, planning for new and established products, value in pricing, pricing for profit, life cycle pricing, and competitive cost and product advantages. Prerequisite: MKT 3410.

MKT 4490 Strategic Marketing Management (4 units)
(Formerly Seminar in Strategic Marketing Management) Examination of the strategic and managerial role of the marketing manager in fostering a market driven orientation and in orchestrating the pursuit of a sustainable competitive advantage in chosen markets. Prerequisite: MKT 3410.

MKT 4940 Marketing Internship (3 units)
(Formerly Internship) Supervised field experience in a selected area of marketing. Formal written report(s) will be required. May be repeated for a total of 6 units. Prerequisite: Consent of internship coordinator prior to registration.

MKT 4950 Special Topics in Marketing (1-4 units)
(Formerly Selected Topics in Marketing) Innovative course of study. Different topics may be taken for credit. Prerequisite: Consent of instructor.

MKT 4980 Independent Study in Marketing (1-4 units)
(Formerly Individual Study) For students capable of independent work and in need of advanced and specialized study. May be repeated for a total of 6 units. Prerequisites: Consent of instructor and approval of department chair prior to registration.