War & the Media: The Views from the Social Sciences:
Harold Lasswell, an early media scholar who studied propaganda in the Second World War, posed a question which summarizes social scientific investigation of mass media. The question is: Who says what to whom in which medium with what effect? This is known as the narrative model of mass communication.
This question breaks down into the subordinate questions listed below. Click on each question to look at the discussion of the issues and problems each question raises.
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