Description
The purpose of this course is to enable the student to understand in detail the research methods used in the social scientific study of communication. Students will be expected to know how to use all of the methods in actual communication contexts. Prerequisite: Junior Standing.
Text
A Guide to Empirical Research in Communications: Rules For Looking by John Sumser
Additional readings on reserve in the library.
Learning Objectives
Students will be expected
- to gain a basic understanding of the body of knowledge which is known as communication theory.
- to be able to make evaluative comparisons of the major approaches to communication theory in an effort to gain an overall perspective.
- to learn how applications of various theoretical premises may be made to different aspects of human communication.
- to be able to articulate the relationship between theory and empirical research
